Why You Should Use Hold Music?
Better Customer Experience
One of the primary reasons that businesses choose to have hold music is to avoid an uncomfortable cold silence. As we all know the importance of that first contact, you want to make the best impression, and welcome your customers as they wait for an agent to become available.
Brand Image Strengthening
Choosing the right hold music for your customers is a key, yet often overlooked element of your brand’s image. If you call a company and are kept waiting in silence, it doesn’t compel you to that company; and in many cases, it can quickly turn a prospect off. If you choose uplifting hold music or music that is relative to your target demographic, this can improve the presence of your brand and provide a soothing hold experience that helps customers better-connect with your business.
Better Caller Retention
There is no end of studies that confirm callers will drop off and hang up while being placed on hold. However, with hold music, you can help your customers avoid any awkward silence, and let them know that you’ll be with them as quickly as you can. Time passes much quicker when there is music being played, and you can improve your caller retention by implementing the right type of hold music and messaging to your customers and prospects.