What is Bulk SMS service?
Bulk SMS service is one of the most cost effective marketing platforms out there. Which allows your company to interact directly with your customers/audience. By providing transactional SMS, SMS marketing or even a 2way communication. Bulk SMS is an action of sending at once the same message to a large numbers of customers/users. Commonly used by financial institutions, enterprises, media companies for a variety of reasons:
- Communication between staff and customer
- In short bulk messaging lets you deliver SMS messages to mobile handsets almost anywhere in the world.
I bet some have a question “What is the difference between regular SMS sent from your phone and bulk SMS?”. It is actually fairly simple difference.
P2P SMS (Person-to-Person SMS or regular SMS):
- Sending SMS from Mobile to Mobile just like chatting with your friend
- Mobile if in the contact list is displayed on receivers Mobile. Otherwise it is not
- A reply back to the same number is available if the user wants to
- All SMS sent through it are deemed transactional
- May have different rates for Local & STD SMSs
- All messages are sent from one phone
To summarize – it’s the same as your day to day use of SMS.
A2P SMS (Application-to-Person SMS):
- SMS sent from a Web Application or an integrated using API in the user’s system to Mobile
- Senders ID (name or brand) usually can be seen instead of a Mobile Number.
- Depending on a type of service chosen, the sender can choose to send only 1way SMS with no option to reply or 2way communication allowing to have a direct interaction with the client.
- Roughly all the different types of SMS sent could be categorized in: Transactional* & Promotional SMS. *
- Pay a fixed price per SMS per chosen service (different countries different rates).
- No SMS limit to be sent from service provider.
To summarize – the different between the regular messaging (P2P) and this one (A2P) is that one uses mobile to mobile sending while A2P uses platform to mobile.
Lastly here is a short list of benefits the Bulk SMS service provides:
- Instant Deliverability
- Easy way to approach the clients
- Speed and Flexibility
- Instant Opt-In and Opt-Out
- Cost Effective
- High Open Rate
- High conversion rate
- Limitless Market Potential
- Speed and Flexibility
- Highly Targeted
- Providing the information client needs