Published on 19 May 2021
As you have already stumbled upon this article, it won’t likely come as a surprise that SMS marketing is the bee’s knees. With the open rate as high as 98% and 3 minutes as the average time for the respondent to read the message, it is obvious why businesses decide to include text message marketing in their marketing strategies.
But what is in it for customers? Why do they opt-in to receive messages from a business in the first place?
There could be many reasons. Perhaps they wish to receive regular updates and announcements, such as appointment reminders or shipping notifications. Maybe they find SMS a convenient way to receive support. But many subscribe to receive SMS messages to have access to exclusive SMS discounts and promotions.
Discount messages to customers are one of the best ways to keep subscribers happy and engaged, and that can result in an increased number of sales.
There are some regular do’s and don’ts that you should always follow when putting together a promotional message to send out to your customers.
A compelling message will win customers’ attention. You want them to open the message and take your desired action now. To achieve that, consider the following when putting together your text messaging deals:
Have consent to send the message in the first place. People have to opt-in to receive messages from you before you can start sending text messages to them. Besides, it’s important to keep the opt-out option easy and simple.
Think about the timing. It’s crucial to familiarize yourself with the times when it’s the most beneficial to reach out to customers and when to avoid doing so.
Create relevant content. Whether it's blog posts, videos, eBooks, infographics, podcasts, how-to guides, or anything else that you can come up with, make sure your content brings value to your audience by offering the information that they need.
Create a sense of urgency. If you want to make a sale, the offer needs to be enticing. Make it clear that the time of the offer could be running out any minute.
Add a clear Call-To-Action. Don’t always go for “Shop Now”, “Buy Now” CTA-s. Get creative and make the start of the customer's shopping process fun.
Highlight the exclusivity. If people feel special, they are far more likely to take action. Use SMS marketing magic to add a personal touch to your messages. This can be done by choosing the right words and phrases such as “we have just the thing for you” or “exclusive deal for our most loyal customers”.
The text message offers that your customers are looking forward to the most after opting-in are cash discounts, fixed percentage deals, and free shipping. Such deals can help you attract new shoppers as well as strengthen your relationship with returning customers.
Here are some discount message examples to help you get started with your campaigns.
80% for lack of good return policy.
59% not ready to make a purchase.
55% hidden extra costs.
25% prices are too high.
Take this information and make it work for you. Try various ways to attract customers to complete their purchase.
[Site_Name]: Wanna spice up your wardrobe? With our free return policy, there’s no room for hesitation! Complete the purchase and receive a 10% discount: [Site_Link]
[Site_Name]: Did you forget something, [Customer_Name]? Get back before items sell out! Finish your shopping now and receive FREE shipping: [Site_Link]
Product bundling means selling several individual goods or services together as a combined package. Such bundles are offered at a lower price than they would be when purchased separately.
Some examples of product bundles are shampoo and conditioner sets, value meals at restaurants, certain items of clothing, such as scarves and gloves, etc.
Using customers’ data will give you an overview of what they are looking at and give you the option to suggest something that fits in well with their order. As cross-selling can increase revenue up to 30% just by recommending adding an additional item to the cart, offering a discount on the additional item can be even more rewarding.
Hello, [Customer_Name]! Interested in purchasing a new phone? Browse our brand new stock of phone accessories to go with it and receive $15 off at the checkout: [Site_Link]
We have just the right thing for you, [Customer_Name]! Choose a new handbag and get a pair of classy sunglasses for just half the price: [Site_Link]
Make sure you don’t forget about your most loyal customers and take extra good care of them as they are the ones willing to spend. In fact, 43% of customers are happy to spend more on the brands they are loyal to.
Every now and then, surprise them with something special that feels exclusive. You could offer an extended discount that can be used with the next purchase. Or give out rewards in the form of text message coupons for their purchase, which will incentivize customers to come back to your store and increase the average order value.
Thank you for being with us, [Customer_Name]. Here’s little something to brighten up your day. Use code TNX with your next order and receive a 20% discount: [Site_Link]
[Customer_Name], You have collected 400 loyalty points that you can use with your next order to receive a special discount or a gift. Redeem them now: [Site_Link]
...Go! Time to craft your discount message and see how it will affect your sales. Always analyze your results and then readjust your campaigns accordingly. But keep in mind the golden rules of SMS marketing such as careful timing, clear CTA-s and, of course, having the permission to send the message in the first place.
And don’t overdo the discounts. Do the math to understand and figure out how such campaigns will be profitable to you.