Farewell, Black Friday & Cyber Monday! As the discount hunters are probably taking some well-deserved rest after the biggest shopping event of the year, e-commerce merchants should not be following their example.
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COVID-19 has significantly reduced the number of people going or being able to go to business locations physically. For many, it might feel like it is getting harder to really connect with your customers. But where one door closes, another one opens.
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Have you ever noticed how many times during the day you glance at your phone, check your email and notifications, or simply scroll social media to pass some time?
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What is the first thing you usually do in the morning? If “check my phone” is your answer, you belong to 80% of people who do the exact same thing within 15 minutes of waking up.
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The rise of smartphones has put a limitless source of information right into our pockets and made us much easier accessible through a wide variety of different channels.
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If text messages aren’t a part of your marketing strategy yet, we have some very good news for you. It means that you still have an unexplored opportunity to interact with your audience in many different and, most importantly, effective ways without even investing too much money and time into the whole process.
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Be it Etisalat or even your very next burger joint around the corner, bulk SMS marketing has marked its presence in the realms of commerce for sure. The approach indeed has proven its worth harnessing establishments with the sort of recognition, facility, and business they could only generate in decades otherwise.
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According to Nielsen, Short message service (SMS ) is the most used data service in the world today and has remained so for decades. According to official and unofficial reports, as many as 22 million text messages are sent every day, and this estimate should not be shocking if we consider the number of phone users globally (5.19 billion users based on current data). When you also consider the fact that a significant percentage of Google searches are done with mobile phones, you will begin to appreciate the tremendous potential SMS leads have as far as business growth is concerned.
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Before addressing the question 'What is two-factor authentication?', let's start with understanding why it's essential to improve our online account security. Did you know that 1 out of 5 businesses is victims of cybercrime? Nowadays, we depend on our mobile devices and laptops for everything, and this is exactly what cybercriminals are counting on. Putting in place inadequate protection measures make your digital accounts an easy prey, and it can lead to expensive and reputation destroying consequences.
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The diversity of digital marketing has motivated different companies to take advantage of the online platform to narrate their brand's story. With constant technological advancement, the market is opting for more beneficial strategies that enhance their performance.
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Reaching customers has always been challenging, and it’s definitely not getting any easier as you go. People now spend a lot of time on mobile devices, immersed in various channels, getting flooded with tons of different notifications, which means that passing the right message to your audience and making sure it sees it, or better still, even acts after reading it, is something that’s not so easy to achieve.
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API stands for Application Programming Interface. An API to send SMS can be well-defined as a software interface that enables a code to send short messages via an SMS Gateway. Basically, an API is used to facilitate the interaction between two different applications by using any means of communication.
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This last decade of immerse digital evolution has ushered many businesses into an intense competition, in which everyone is fighting to keep their market share. In the ever-changing landscape of digital marketing, a handful of marketing channels have proven effective to help businesses secure leads and build customer loyalty; SMS marketing is one of such. The changing digital landscape notwithstanding, SMS marketing aka short messages server marketing has proven to be a reliable means of reaching your prospects and targeted audience through their direct line of contact- their mobile phones; giving you the ample opportunity to go to your customers rather than have them come to you. Whatever the goal is, either to send out promos, build your list, invite to a local event, poll your customers, send in renewal reminders or even hold a contest, SMS marketing will help you achieve that objective.
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In business, particularly in this day and age, one must be able to look for and find various ways of catering to consumers in the best possible way. For businesses and corporations, this is essential for maintaining their bottom line and ensuring a steady progress. With the rapid advancements in technology, it is not as difficult for entrepreneurs and business owners to figure out how to attract the consumers and also provide real time support to each customer and prospect.
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